What is NAD+ in Skincare?
NAD+ — short for nicotinamide adenine dinucleotide — is a naturally occurring molecule found in every cell of your body. It plays a vital role in energy production and cellular repair, but as we age, our NAD+ levels decline, which can contribute to visible signs of aging like dullness, fine lines, and loss of elasticity.
In skincare, NAD+ (and its precursors, like niacinamide and NMN) are being celebrated for their cell-rejuvenating power. When applied topically, NAD+ helps boost cellular energy, improve the skin barrier, and support DNA repair — meaning your skin cells can function more like they did when you were younger.
Think of NAD+ as a “battery recharge” for your skin. It helps revive tired cells, smooth texture, and improve tone while reducing oxidative stress — one of the key culprits behind premature aging.
Recent studies suggest that boosting NAD+ in the skin helps improve firmness and hydration, while also reducing inflammation caused by UV exposure and environmental stressors. It’s one of the most promising anti-aging ingredients emerging from biotech-backed skincare research.
NAD+ in K-Beauty is Leading the Way — Here’s Why
K-Beauty brands have been quick to embrace NAD+ for its science-backed, multi-targeted benefits. Rather than relying on one “miracle” effect, they’re formulating NAD+ with complementary actives to create powerful skin-repair complexes that work in harmony.
1. Synergistic Formulations
Korean NAD+ products often pair it with niacinamide, peptides, and adenosine — all of which enhance skin renewal and elasticity for a lifted, firmer look.
2. Barrier Repair + Anti-Aging
Unlike harsh anti-aging treatments, NAD+ boosts collagen and elastin production without irritation, making it ideal for sensitive or mature skin.
3. Biotech-Driven Innovation
K-Beauty excels at blending science and sensorial experience. NAD+ serums and creams tend to feature lightweight, hydrating textures that deliver deep cellular repair without heaviness or residue.
4. Preventive and Restorative Focus
Rather than only addressing wrinkles, Korean skincare uses NAD+ to strengthen the skin’s defense system — preventing future damage while correcting existing signs of aging.
The NAD+ Essentials
Some of Our Best Recommendations
numbuzin
numbuzin No.9 Toner | NAD+ PDRN Glow Boosting Toner
numbuzin
numbuzin No.9 Eye Cream | NAD+ Retinol Volumetox Eye Cream
numbuzin
numbuzin No.9 Eye Patches | NAD+ Collagen Under Eye Patches
EQQUALBERRY
NAD+ Peptide Boosting Smoothie Serum
Keep In Mind: How to Use NAD+
NAD+ skincare is gentle enough for daily use and works best when layered strategically.
Use it daily (morning or night) after cleansing and before moisturizer.
Pair it with SPF 30–50+ during the day to protect the skin barrier and prevent NAD+ depletion from UV damage.
Combine with other cell-supporting ingredients like niacinamide or hyaluronic acid for enhanced results.
Be consistent — noticeable improvements in texture and glow typically appear after 4–8 weeks.
Store carefully — NAD+ can be sensitive to light and air, so look for airtight or opaque packaging.
